Problems with electron

I am having an issue with getting my electron to publish to cloud. The code uploads just fine, I get the pulsing blue light and also a successful flash event on my event log. Nothing else is logged after that.

Here is the simple sketch:

void setup() {
      Serial.begin(9600);
}

void loop() {
      Serial.printf("OK");
      Particle.publish("hello"); 
  
      delay(10000);               // Wait for 10 seconds
}

I’m not sure what’s up there, but this code does exactly what you’d expect on my Electron.

Do you get an app/hash event in the dashboard after you flashed your code?
If not, the code didn’t actually stick.

How are you uploading the firmware?