@bevangg,
We had a good long discussion this morning and have taken your recommendation into careful consideration. We have concluded that you are right. Perhaps these products are a bit expensive. In fact we have taken your recommendation literally and have cut the price on most of the products on our site in half as you suggested! I would also like to mention that even though we cut prices in half on many products Particle based devices will still come with a FREE Photon, so please be sure to also factor that in when re-evaluating the new prices on the site.
That said some products on our site are simply too low cost at this point to lower any further. Our Mini modules as an example are already priced $5 over component cost. This means that packaging, labor, design, and marketing all have to come out of the $5 markup so they simply cannot be lowered at this time. I believe if you compare our prices on those products to similar products you will see they are very reasonable. As demand for our products grow prices on them may lower due to higher volume. We will continue to adjust pricing on our products as time goes on.
This is our first venture into the Maker/Hobbiest market so we are still working to appeal to this wonderful group of people. We have sold control and monitoring devices to the Industrial/Commercial sector for 20 years but this is a whole new ballgame for us.
We sincerely appreciate your feedback and insight. We WILL listen to the demands of the customer base and will do everything we can to ensure that you are happy and excited to experiment, work, and play with our product.