Native support for push notifications

There’s a lot of info on implementing push notifications using third party services which works for the projects but not the products. Part of the appeal of P1/P0 modules is that the creators can focus on the application specific aspects of the product and not worry about server side infrastructure and all the pain that comes with it.

For most IoT products the near real time monitoring is an essential feature and when it comes to consumer devices controlled via smart phone applications it can not be practically implemented without the use of push notifications.

Since Particle already provides (and includes cost of) the cloud service with their modules it makes sense to extend it with push notifications functionality to make it more practical for IoT product startups.

Is there a plan/ETA to support push notifications in particle cloud?