How can I run a function when I receive an email?

This post describes how a device can initiate a post request to Gmail, but I would like to know, is there a way for Gmail to run a function that I published? Specifically, when I receive an email matching certain criteria (e.g. I recieve an email addressed to instead of

If you want to use email to trigger things in Particle, you will need a middle layer to do the translation. For your use case, I might suggest filtering for inbound emails using your address criteria, conditionally forwarding them to Zapier, and then using Zapier to hit our API.

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