Why is the device cloud per unit price crossed out on this page? Did something change?

The particle.io pricing page has the cloud price crossed out. Is the price changing?

Like it mentioned right above:“free for the first 100 devices”. If you scroll down on the page you’ll find an interactive pricing calculator showing the same thing.

On the one hand, I feel a little stupid, because now I can see that the cross out is replaced by the “Free” text above :). On the other hand, if I misread it (and I’ve ordered plenty of product, so I’m not a newbie) I wonder if others might also get the wrong impression that something about the pricing is changing. More than likely, though, it’s just the after-Thanksgiving fog I’m in ha!

There also was a forum post about the change in pricing