Azure Integration - Getting started

OK OK over-skimming, sorry!, This one How to pass unescaped JSON to Azure IoTHub? looks like it might address my question.

This is all pretty recent so quite a lot of Azure related questions reference other solutions like connectthedots and Pubnub, whatever that is.

If we look at a scenario where you have a finished product, you’ve made say 1000 of them and this 1000 units are divided between say 5 clients.How would you best approach linking these clients with their devices and their Data streamed to Azure. What authentication would people recommend, Where would the user best be defined and how would you go about giving them views of their data and possible control of the device. I’m aware this is a pretty wide ranging question and I do envisage employing commercial support from Particle/MS/3rd parties when we get to it but if there are some worked examples out there I’m missing that demonstrate all this put together as a finished thing, that would at least help me understand the ecosystem a little better. I’ve read this https://docs.particle.io/guide/how-to-build-a-product/ for instance but extending that to PowerBI/Azure/other and how to do that or indeed if those tools exist yet.

Cheers!